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CREATE THE ILLUSION
THE FIRST OF ITS KIND, TRUE SKIN TONES SWIMWEAR PAIRED WITH UNIQUE, CUSTOMIZED PIXELATED BLUR PATTERNS. (PATENT PENDING)
INTRODUCING BLUR
Alur Apparel is an emerging, bold new swimwear and athletic wear brand with a truly distinctive and thought-provoking style that is sure to leave a lasting impression.​​​​
We focus on creating seductive, provocative, and sensual apparel that captivates attention and sparks curiosity. Our innovative BLUR product line is a first-of-its-kind concept, combining true natural skin tones with customized, pixelated blur patterns (patent pending).​​​​​
​​BLUR is inspired by the Fitzpatrick Skin Type Scale, using each authentic skin tone type captured through high-resolution scans of the female form. These scans detail every goosebump, curve, shadow, and muscle tone, allowing us to reconstruct the body to perfectly fit each individual. The result is a seamless blur illusion from every angle.​​​
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By closely matching your skin tone, the bathing suit creates a striking optical illusion when viewed from a few feet away. The combination of matching skin-toned colors, light theory, and pixelated, repeated patterns overstimulates the eyes and brain, leading to visual distortions. Essentially, the brain tries to "fill in the gaps" between pixels, resulting in a physiological illusion—causing a person to see parts of an image that aren’t actually there. The effect makes it appear as though you're completely nude, with your body parts looking pixelated, blurred, or censored—resembling a PG-13 movie's nude scene.
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